What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

Why small bussiness need digital marketing ?

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

why Small bussiness need Digital Marketing Strategies For 2020

  • Small Bussiness are directionless

    Small businesses without a digital strategy don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if they don't have goals with SMART digital marketing objectives they likely don't put enough resources to reach the goals and you don't evaluate through analytics whether they Are achieving those goals.

  • Small Bussinesses won't know their online audience or market share

    Customer demand for online services may be underestimated if bussinesses haven"t researched this. Perhaps, more importantly, bussiness won't understand thier online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how bussiness are tapping into the intent of searchers to attract them to their site, or see how many people interested in products or services or sector you could reach through Facebook IQ.

  • Existing and start-up competitors will gain market share
  • If bussinesses not devoting enough resources to digital marketing or they are using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch

  • Bussiness don't know their online customers well enough
  • It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

  • Bussiness are not agile enough to catch up or stay ahead
  • If look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic - trialling new approaches to gain or keep their online audiences.

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